The Real Cost
What UGC Content Actually Costs
Authentic content doesn't have to mean amateur content. We work with our own roster of models and creators — so you get professional UGC without the cost of hiring influencers.
| DIY Film it yourself |
Freelancers Fiverr / Upwork |
 Per-project or retainer |
Other Agencies UGC / creative shops |
|
|---|---|---|---|---|
| Cost per Video | $0 + your time |
$200–$600 | $225–$400 lower with retainer |
$500–$1,500 |
| Content Quality | Inconsistent | Hit or miss | Professional + authentic | Polished but often too produced |
| Talent / Models | You or your staff | You source & pay separately $150–$500+ per creator |
In-house models included no extra cost |
Influencer fees extra $500–$5,000+ per creator |
| Raw Content (Photos/Videos) | You film it | Creator provides | Client provides* we edit & produce |
Agency produces (premium cost) |
| Brand Strategy Included | — | — | ✓ | Sometimes (extra fee) |
| Revisions Included | N/A | Usually 1 (extras $$$) | 1–2 rounds (unlimited on Scale) | Varies |
| Platform-Specific Formatting | You figure it out | If you ask for it | ✓ | ✓ |
| Performance Tracking | — | — | Monthly review (retainer) | Sometimes |
| Ad Performance (CPL) | Baseline | Slight improvement | Up to 60% lower CPL | Varies widely |
| Commitment | None | Per project | Per project or month-to-month no lock-in |
3–6 month contracts typical |
*Raw content (original photos, videos, and footage) is always provided by the client. We handle all editing, production, formatting, and optimization.